Calculate what you need to charge for a diagnostic visit or truck roll to stay profitable.
Your pay + payroll taxes + benefits. Or tech's burdened rate.
IRS rate is $0.70/mile. Includes gas, maintenance, insurance.
Covers insurance, phone, software, office, etc.
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Enter your costs above.
A service call minimum (or truck roll fee) is the least you should charge for any visit, even if the fix takes 5 minutes. It covers your time getting there, diagnosing the issue, and the overhead of running your business.
Frame it as a "diagnostic fee" that gets applied to the repair if they proceed:
Most pool service companies charge $75-$150 for a service call / diagnostic visit. The average is around $95. This typically covers drive time and 15-30 minutes of diagnostic time. Any repair work is billed additionally.
That's a business decision. Some pros waive it for regular monthly customers to keep them happy. Others charge a reduced fee ($50 instead of $95). The key is that even existing customers cost you money when you make an extra trip. Consider including 1-2 "free" service calls per year in your monthly rate.
Free estimates for large jobs (replasters, equipment replacements) can make sense as a customer acquisition cost. But free estimates for repair calls rarely make sense — you're giving away your diagnostic expertise. Charge a diagnostic fee that applies to the job.
Explain what it covers: "That includes my drive time, the diagnostic itself, and my recommendation. If we do the repair, it's applied to the total." If they still balk, they're probably not your ideal customer. Don't race to the bottom on pricing.
Yes. If a customer is 30+ miles away, your drive time alone costs $40-60 in labor and vehicle expenses. Either increase the service call minimum for distant customers, or decline and refer them to someone closer.
PoolDial makes it easy to create work orders, log time and materials, and invoice customers for service calls — all from your phone.
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