Enter your prices and your competitors'. See where you stand in your market.
Free spreadsheet to compare your prices to local competitors and see where you stand in your market.
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Understanding your market position relative to competitors enables informed pricing decisions. Pricing too far below market leaves revenue on the table. Pricing too far above without differentiation leads to lost prospects. This spreadsheet provides a structured framework for comparing your rates against local competitors across common services.
The comparison covers 10 standard services: weekly service (monthly rate), bi-weekly service, filter cleaning, green-to-clean, pool opening, pool closing, salt cell cleaning, acid wash, leak detection, and equipment inspection. For each service, enter your price and up to three competitor prices. The spreadsheet calculates market average, your position (above/below/at average), and the price range (min to max).
Effective methods for collecting competitor rates: mystery shopping (call as a potential customer), reviewing competitor websites, checking Google Business Profile descriptions, asking new customers what they were previously paying, and networking at industry events. Update the comparison annually — pricing shifts as costs change and competitors enter or exit the market.
Being above market average is not inherently negative — premium operators with strong reviews, reliable service, and professional communication can sustain 15-25% premiums. Being below market average may indicate an opportunity to raise prices with minimal churn risk. The key insight is knowing where you stand rather than guessing.
When spreadsheets stop scaling, PoolDial picks up where they leave off.
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