Rudy talks Zinc, Copper, Silver, and Google My Business

Episode Summary

In this episode of the Talking Pools Podcast, host Rudy Stankowitz dives deep into the fascinating world of metal-based biocides, particularly focusing on zinc, copper, and silver, and their critical roles in swimming pool treatment. Rudy begins by explaining the biocidal properties of these metals, discussing how each one targets and eliminates harmful microorganisms like algae and bacteria in pool water. He outlines the specific mechanisms through which these metals operate—zinc disrupting cellular membranes, copper inhibiting enzymatic functions, and silver interfering with DNA replication—showing how each metal brings unique strengths to pool water treatment.

Rudy emphasizes the concept of synergy when using these metals together. By combining zinc, copper, and silver, pool operators can enhance the overall biocidal effectiveness, achieving broader-spectrum microbial control while reducing the need for harsh chemical treatments. Rudy shares insights from real-world case studies where this multi-metal approach has led to cleaner, safer, and more sustainable pool environments. Listeners will gain a clear understanding of how to implement these strategies in their own pool maintenance routines to ensure optimal water quality and reduce operational challenges.

In the second half of the episode, Rudy shifts gears to discuss the powerful impact of Google My Business (GMB) and Google Maps on growing a swimming pool service business. He guides listeners through the essential steps of setting up and optimizing a GMB profile, highlighting how a well-maintained online presence can attract new customers and boost visibility. Rudy delves into the practical aspects of leveraging Google Maps features, such as location tags, service areas, and customer reviews, to enhance credibility and connect with potential clients in the local area.

Rudy also explores effective marketing strategies, including local SEO, Google Posts, and targeted Google Ads, that can drive traffic to a GMB profile and increase customer engagement. He explains how tools like Google Maps can streamline operations through route optimization, location-based task management, and asset tracking, ultimately leading to a more efficient and customer-focused business.