Interactive charts for "The $62 Billion Paradox" article. Embed codes included below each chart.
Pool Corporation's wholesale sales breakdown reveals the industry's true structure: nearly two-thirds of revenue comes from recurring, non-discretionary maintenance, not new construction.
New in-ground pool starts have fallen roughly 50% from their 2021 pandemic peak, but construction accounts for only 14% of industry revenue. The installed base of 14M+ pools keeps growing regardless.